Christian Dior will launch a new format of stores in Russia

2018-12-25
1 комментария

The owner of Christian Dior, LVMH holding, will launch perfumery and cosmetic monobrand stores of the famous brand in Russia. A monobrand bet is an opportunity to offer more additional products and options.

“Indeed, Christian Dior plans to develop a chain of cosmetics stores,” says Yegor Levchenko, director of the retail real estate department at ILM. “The company decided to focus on the development of a cosmetic retail, since cosmetics of even a high price segment can now be more in demand in Russia than luxury clothing,” he explains.