On January 14, the three-day VIII Gaidar Forum completed its work. The event was attended by leading Russian and foreign experts, politicians, economists, scientists, representatives of the business community. The forum was devoted to discussing the current socio-economic situation, priority projects of the Government, incentives and obstacles to economic growth, attracting investment and other relevant issues. On January 13, one of the discussions was devoted to “Project and Investment Management in the Real Estate Market,” the session was moderated by Elena Ivankina, Director of the Institute of Industrial Management of the RANEPA. Along with international experts like Marten Vermeulen, Josep Bertrand, experts from Russia - Alexander Kolontai, Svetlana Bachurina, Vladislav Gordienko, Andrey Lukashev and others. Andrei dedicated his speech to a unified approach to the measurement of real estate. As a member of the International Standards Measurement Standards IPMS Committee (International Property Measurement Standards), Andrei understands the problem of the existence of a multitude of standards in both the Russian and international markets, which results in a significant difference in the measurement results of real estate in different countries. Uniform measurement standards will be the correct basis for making decisions on real estate use, appraisal and investment. The IPMSC international coalition to develop a unified standard for measuring areas was formed at the initiative of the World Bank at a meeting on May 30, 2013 in Washington, USA. As a result of the work of the Committee for the Development of Measurement Standards in November 2014, standards for measuring office space were published, and in September 2016 standards for measuring residential premises were issued. Currently, measurement standards are being developed for warehouse and retail real estate. International measurement standards (IPMS) are designed to make the international real estate market transparent and understandable. They will allow developers, tenants, financial organizations and investors operating in different countries of the world and on different continents to take into account uniformly real estate objects and rented premises, as well as provide an opportunity for all parties to predict their own profits and expenses. Andrei Lukashev, ILM Managing Partner: “The forum was very rich and interesting, with the participation of key government officials and business representatives. A large number of discussions, both at the forum and on the margins of the event, were devoted to overcoming the factors that impede economic growth and attract best international practices and investors to Russia. ”

Margarita Zayeva - Director of the Department of Retail Real Estate at ILM, talks about the ideal shopping center for generations X and Y. Today in Russia there are more than 500 modern shopping centers, but how many of them fully cover the needs of customers? Ten? Five? No one? The answer to this question is not as obvious as it seems at first glance. It is safe to say that today the main consumers of goods and services are people of two generations: X and Y. Consumers of generation X, born in the 1960s – 1970s, grew in conditions of scarcity, and, as a result, material goods are their main value. The purpose of generation X consumers is to dress, buy a car for their wife and each child. In their understanding, everything is expensive - a priori good. Consumer activity of generation X is high, there is a tendency to overconsumption. It was for them that the shopping center model was built and successfully existed as a box with parking, several FMCG anchor tenants selling mainly children's and sports goods, with a food court, which always lacked space, with a shopping gallery and a small entertainment area represented by a skating rink with a children's center. The Milleniums, or generation Y, born after 1981, have minimal material needs covered by their strong parents of generation X. The Millenniums were less involved in collective forms of leisure activities — sections, summer camps and other forms of public associations . Excessive focus on information technologies has created a significant shortage in live communication. It is safe to say that generation Y is the headache of modern retail. They do not pursue discounts, are poorly committed to brands, but they strive for self-expression. Their mission is to be useful to society, the country, the planet as a whole. In the structure of visitors of the shopping centers, "Millennium" are more than 50%. They are also the main consumers of online products and services. Published by www.realty.rbc.ru

On September 28-30, the annual «BuyBrand» international exhibition of franchises will be held in Moscow, bringing together investors and entrepreneurs of the country under one roof. The business program of the event includes a forum dedicated to competent business management and the development of a franchise network. Experts will share their own experience and provide applied knowledge useful for franchisees and young entrepreneurs. On the second day of the forum, the head of the ILM retail real estate department, Margarita Zaeva, will speak. Margarita's report will take place during the session «Franchising in catering: coffee shops and fast food in the black». Margarita will talk about the current situation in the retail real estate market, as well as give practical advice on the selection of profitable premises.   Registration is available here.